Transformative Marketing with Anaplan for Marketing Financial Planning and Adobe Workfront for Workforce Planning
The choice of technology partners to implement a marketing system of record is crucial. Full disclosure: I worked at Anaplan, was in charge of the Adobe technology partnership, and now work at an Anaplan implementer. I would add that my implicit or actual bias is third-party certified. There are powerful strategic and technological reasons Adobe and Anaplan decided to partner with each other and no one else to provide a marketing system of record, and there is a reason that Forrester and Gartner recognize both Anaplan and Adobe for their solution and market-leading excellence in this area.
The Anaplan and Adobe Workfront combination stands out for its robust functionalities and seamless integration. Anaplan's marketing financial planning strength seamlessly blends with Adobe Workfront's work management capabilities, creating a unified ecosystem that empowers marketing leaders and operators. Additionally, Adobe and Anaplan have a robust strategic partnership that includes the companies investing in integrating their solutions. Further, both Adobe and Anaplan have integrated into other Adobe solutions as well as leading CRM solutions.
The critical point is that if you have already invested in Adobe or Anaplan, you should consider continuing down this road to take advantage of the out-of-the-box integration capabilities. Choosing other vendors competitive to Adobe and Anaplan means your organization would be unnecessarily committing to be the integrator. Anaplan and Adobe together operate as a marketing system of record to optimize the following typical marketing process:
Anaplan for Marketing Financial Planning: Anaplan, a renowned leader in connected planning, provides a comprehensive solution for marketing financial planning. It enables organizations to align marketing budgets top down and bottom up with overall business goals, model different scenarios, calendar financial investments, and connect upfront goals, budgets, and spending to actual spend and executional outcomes to make informed decisions. Anaplan's powerful capabilities empower CFOs and CMOs to navigate complex financial landscapes with confidence.
Adobe Workfront for Work Management
Workfront, now part of the Adobe Experience Cloud, is a robust work-management platform that enhances collaboration and efficiency across marketing teams. It offers end-to-end work orchestration, from project intake and planning to execution and analysis. With features like task automation, resource allocation, and customizable workflows, Adobe Workfront streamlines processes, reduces manual effort and ensures seamless coordination among team members.
The graphic below illustrates how these solutions come together to replace spreadsheets. At the top, you’ll see spreadsheets acting as the planning layer. This would be replaced with Anaplan and Adobe solutions.
The concept of a marketing system of record is not just a technological upgrade; it's a strategic imperative for modern marketing. By integrating marketing financial management and work management within a unified platform, organizations can unlock unprecedented agility, transparency, and performance. Whether you choose Anaplan and Adobe Workfront or another solution, the key is to embrace this paradigm shift and embark on a journey that will redefine how your marketing department operates. The era of fragmented spreadsheets and disjointed workflows is over. Welcome to a new era of data-driven, collaborative, and results-oriented marketing excellence.
Please contact me at [email protected] to discuss this further and arrange for a demo.
Anavate Partners, a leading consulting partner for Anaplan, offers comprehensive strategic planning roadmaps, implementation, support, and initial and ongoing enablement services to help you drive your digital transformation efforts. Face the Future First